Overall FK&C's website primarily lacked personality, modern and consistent design styles, basic modern e-commerce features, and consistent branding relevant to the band.
Our goal was to dramatically update and upgrade FK&C's website aiming to keep the soul, feel, and style of the band at the forefront. The website was aimed to be an authentic extension and expression of the band's online presence while at the same time containing user-friendly features/stylings to sell more of their merch and create an overall more engaging experience.
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